
22nd April 2025
What Is Sales Recruitment?
What is sales recruitment? What does a sales recruitment agency do? Why would you need to use a sales recruiter? We can be the expert advisor, talent scout, brand ambassador, and sometimes therapist rolled into one for our clients.
Here’s what sales recruitment looks like & what we can do for you:
Understand Our Client's Business And Culture Deeply
We are not just filling out job specs. We have got to get under the hood:
- What's the sales strategy? New business? Account growth?
- Is it a hunter or farmer role?
- What's the sales cycle like?
- Who are the top performers in the team now? What do they have in common?
- What's the vibe of the team, manager, company?
We need to match on skills AND fit. Otherwise, you're just spinning your wheels.
Build a Targeted Search Strategy
Clients are often hunting passive talent, so a job ad won’t cut it. You need:
- Headhunting tactics
- A strong network of warm candidates
- An EVP (employer value proposition) you can sell
- Speed—clients want results yesterday – especially if an employee has left, leaving a gap in the team
We match high-performance people to high-pressure roles. That’s not basic admin work—it’s talent matchmaking at a strategic level.
Assess for More Than a CV
Anyone can say they hit the target. But what did they sell? How complex was the deal? Who did they sell to? What size was their quota? We assess:
- Metrics
- Mindset and soft skills
- Challenge the fluff
- Spot red flags and high potential & then—most importantly—back your judgement
We are the Client's Sales Partner
We are not a CV machine. You’re a consultant:
- We push back if the brief is off
- Advise on salaries, commission, onboarding
- We tell you if your interview process sucks or you’re underselling the opportunity
- We help you close the offer and secure the hire
We build relationships and trust, not just make placements.
Summary
A great sales recruitment agency:
- Finds high performers other people can’t
- Gets sales, so can assess true ability
- Acts like an extension of your business
Want me to map out how a killer agency process looks from start to finish? If you need any help scoping out your next hire, get in touch – kate@ethicarecruit.com.